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27 May, 2008

Latest stats on fixed lines and mobile phone use

How many Australian’s still have a landline?

Actually - if I were to ask “how many Australians rely solely on a land line?”, I think you’d be surprised.

Landline only

A report released by the Australian Communications and Media Authority (ACMA) found that only 10% of Australian’s do not have a mobile. That 10% of “techno-non-adaptors” (their words…) rely solely on a fixed line for voice communication.
[Imagine - they can probably go away for the weekend in peace, without being pestered by sms and mobile phone calls?]

Landline and mobile

Also noted is that 90% have both land lines and mobiles, but half of those (45%) prefer to mainly use their mobile.
[Perhaps those 45% are still tied up in landline contracts for their ADSL broadband?]

Mobiles

Of course, the number of consumers with mobiles in increasing dramatically. AMTA reports there is now more than one mobile service for each Australian. As at 30 June 2007 there was 21.26 million mobile services in operation, with the increase continuing at a rapid pace.

Why?

There’s many reasons for all these stats.

  • Rising, unnecessary costs associated with fixed lines
  • Mobile cap plans with credit for free calls and sms
  • Cable and wireless broadband replacing the need for a land line
  • More / new mobile broadband service providers
  • Free or cheap Voice Over Internet Protocol (VOIP) calls
  • 3G technology (nearly a third of consumer’s phones are 3G)
  • More children having mobile phones (even 42% of NZ children use mobile phones)

Any further ideas on these stats? Leave us a comment.

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