Quick Apple iPod stats

• The first Apple iPod was introduced in 2001 – making music ‘simple to enjoy again’
• Apple iPod is the No 1 digital music player in world; it holds 78% of the US market share alone
• There have been >300 million iPods sold; 45 million last financial year, more than half of which were sold to customers buying their first iPod.

iPod line-up receives minor changes

At the Apple media event held at Cupertino campus on 4 October 2011, Apple’s Phil Schiller provided updates on the current Apple iPod lineup – iPod nano, iPod touch – and iPod shuffle. You can also read about all the other Apple announcements here.

No exciting new iPods today! I’m guessing they think they have perfected the Apple iPods. Or, is it that they’ve just had so much more on their minds?!

In the last couple of years they dropped the poor Apple iPod classic like a hot potato in terms of updates or even inclusion in the ‘iPod family’ – yet of course you can still buy the iPod classic online – and the price has dropped a little to $279 (from $299). If you own toooo many songs for your other devices, this is still the way to go!

iPod nano

The Apple iPod nano is still the same cute design – colourful and wearable.

Now it has a new user interface, is easier to navigate with multi-touch display. Apple has also improved the fitness experience – you can track walks and now also runs, chart your history, share it with friends online. No extra device needed.

The technology world has exploded with accessories for the iPod nano – like the iPod nano watch – so Apple decided to add more customisable clock faces to build on that – different styles, colours (match your iPod nano) and now also includes the choice of cartoon characters, like Minney and Mickey Mouse.

Comes in 7 colours
Now 8GB $AU149   16GB $AU169
Available today – Buy Apple iPod nano

iPod touch

“The most popular iPod.”

• iMessage makes communication easier on iPod touch instead of a phone. Free and unlimited over wi-fi.
• Most popular game device, works excellently with game center.
• Enhanced dramatically by iOS5 and iCloud.

Comes in Black – and now also White
Now 8GB $AU219   32GB $AU329   64GB $AU439
Available 12 October – Buy Apple iPod touch

iPod shuffle

No changes or updates
2GB $AU55
Available now – Buy Apple iPod shuffle

Apple Event Keynote

Anyone wishing to watch the Keynote video in it’s entirety, can do so here -> Apple Keynote Oct 2011