Quick Apple iPod stats
- The first Apple iPod was introduced in 2001 – making music ‘simple to enjoy again’
- Apple iPod is the No 1 digital music player in world; it holds 78% of the US market share alone
- There have been >300 million iPods sold; 45 million last financial year, more than half of which were sold to customers buying their first iPod.
iPod line-up receives minor changes
At the Apple media event held at Cupertino campus on 4 October 2011, Apple’s Phil Schiller provided updates on the current Apple iPod lineup – iPod nano, iPod touch – and iPod shuffle. You can also read about all the other Apple announcements here.
No exciting new iPods today! I’m guessing they think they have perfected the Apple iPods. Or, is it that they’ve just had so much more on their minds?!
In the last couple of years they dropped the poor Apple iPod classic like a hot potato in terms of updates or even inclusion in the ‘iPod family’ – yet of course you can still buy the iPod classic online – and the price has dropped a little to $279 (from $299). If you own toooo many songs for your other devices, this is still the way to go!
iPod nano
The Apple iPod nano is still the same cute design – colourful and wearable.
Now it has a new user interface, is easier to navigate with multi-touch display. Apple has also improved the fitness experience – you can track walks and now also runs, chart your history, share it with friends online. No extra device needed.
The technology world has exploded with accessories for the iPod nano – like the iPod nano watch – so Apple decided to add more customisable clock faces to build on that – different styles, colours (match your iPod nano) and now also includes the choice of cartoon characters, like Minney and Mickey Mouse.
Comes in 7 colours
Now 8GB $AU149 16GB $AU169
Available today – Buy Apple iPod nano
iPod touch
“The most popular iPod.”
- iMessage makes communication easier on iPod touch instead of a phone. Free and unlimited over wi-fi.
- Most popular game device, works excellently with game center.
- Enhanced dramatically by iOS5 and iCloud.
Comes in Black – and now also White
Now 8GB $AU219 32GB $AU329 64GB $AU439
Available 12 October – Buy Apple iPod touch
iPod shuffle
No changes or updates
2GB $AU55
Available now – Buy Apple iPod shuffle
Apple Event Keynote
Anyone wishing to watch the Keynote video in it’s entirety, can do so here -> Apple Keynote Oct 2011
Filed under Apple, iPods, MP3s, MP4s by 
Overview of 4 October Apple Event
New Apple CEO Tim Cook took to the stage at the Apple Cupertino campus and welcomed everyone. He noted that he is ‘very excited’ about his new role and delves straight in.
It was in this room 10 years ago – which Apple calls their ‘town hall’ – Apple launched the original iPod – and a ‘revolution in music’.
Update on Retail stores
Apple recently opened two new Retail stores in China – Hong Kong and Shanghai. The excitement in China is unmatchable. In one store alone, they had 100,000 visitors for opening weekend (by comparison, LA store had 100,000 over first month). They sold more macs in Hong Kong on opening store than they have in any store in the world. These new two stores brings to total to six in China – and 357 in 11 countries worldwide.
Products update – Mac
- Mac – Lion introduced last quarter and has received great reviews. For the first time ever, it was offered as digital download only. There has been 6 million downloads, 80% more than Snow Leopard.
- New MacBook Air –beautiful, thin, ‘wicked fast’.
- The MacBook Pro and iMac are the best selling notebook and desktops in the US market
- There are now 58 million Mac users around the world – or 23% of the US market
Product update – iPad
- The iPad has received 95% customer satisfaction.
- Apple iPads are everywhere – in schools, in the cockpit for pilots, in hospitals, in the boardroom.
- A staggering 92% of Fortune 500 are testing or deploying Apple iPad.
- They hold 74% market share in US (3 out of 4 tablets are iPad).
Product update – iPods / Music / iTunes
For updates on the Apple iPod family, music and iTuens, please refer to my other posts:
Product update – iOS5
For updates on the Apple operating system, iOS5, see my other post:
Produce update – Apple iPhone
And now for the biggest news of the day – the new Apple iPhone:
Apple Event Keynote
Anyone wishing to watch the Keynote video in it’s entirety, can do so here -> Apple Keynote Oct 2011
Update: Watching the keynote video, and knowing what I know now, it is evident that something was amiss with the speakers. The event lacked the usual excitmenet, the mood was far more somber. It was a get in, get out type of keynote.
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